News Archive
Scarborough hotel featured on BBC One
09th Nov 2009

In a new BBC One programme, which premiered last night, Alexander Armstrong travelled across the UK to explore the state of the Great British Holiday.
The programme looked into the theory that 2009 has been a bumper year for the UK tourist industry. With a combination of the well-publicised credit crunch and the Euro and the Dollar being strong it appears that consumers are tightening their belts. With people seemingly able to afford to spend less on their annual holidays more and more people have appeared to go to British seaside resorts such as Bournemouth and Scarborough.
Visit Britain, who are the national tourism body, believes that around one in five Brits who holidayed abroad in 2008 have had a UK break this year. For those who work in the tourism industry this is the news that they have been waiting to hear after the previous two years in which visitor numbers have fallen.
The question now is can the British holiday destinations cope with the demands of the modern day tourist? As part of Alexander Armstrong’s Very British Holiday various tourism-dependent businesses are visited before, during and after the 2009 Summer season.
As part of the programme The Royal Hotel in Scarborough was featured. This gave viewers an insight into how the hotel is run and a sneak peak into what goes on behind the scenes. As part of this feature viewers saw Alexander Armstrong helping out in The Royal Hotel’s kitchen and finding out what its like behind the scenes of a 3 star hotel in Scarborough. As well as helping in the kitchen Alexander Armstrong interviewed various members of staff and also took a trip around Scarborough.
Throughout the programme Alexander Armstrong visits hotspot locations, explores life in themed hotels, quaint and quirky B&Bs, family-run holiday parks and unusual attractions. During the hour-long programme Britain’s beautiful scenery and seaside resorts, including Scarborough, are displayed for all to see.

